Jewelry That Tells Your Love Story

Buying a diamond is one of the most meaningful purchases you'll ever make, and asking the right questions can help you make a confident decision.  After more than 40 years in the diamond industry, I've learned that the answers to these questions are often more important than the diamond's grades on paper. My goal isn't to convince you to buy a particular diamond it's to help you understand your options and choose the one that's right for you. Whether you're shopping for a natural or lab-grown diamond, these are the questions I encourage every client to ask before making one of life's most important purchases.

When shopping for a natural diamond, most buyers are introduced to the 4Cs: Cut, Color, Clarity, and Carat Weight. These grading factors help determine a diamond's quality and value, and they are an important part of the buying process.  However, after more than 40 years in the diamond industry, I have learned that the 4Cs are only the beginning. I have seen many natural diamonds with identical grading reports look completely different when viewed side by side. While the 4Cs provide valuable information, they do not always tell the whole story about a diamond's beauty. When I evaluate a natural diamond, I first look at how the diamond is built. Every diamond, regardless of shape, has the same basic structure: Table Crown Girdle Pavilion Culet These parts work together to determine how light travels through the diamond and ultimately influence its brilliance, fire, and overall appearance.